When you're starting out with AdWords there's this huge machinery that you're approaching that's built toward taking money out of your wallet. Daily spending limits skewed by algorithms, obtuse structure around bids, and a vague sense of return-on-investment all collaborate to
Only Game in Town
Getting a startup off the ground is hard and any attention is good attention. After being turned down trying to place dozens of articles it can be tempting to just allocate your whole outreach budget to AdWords but in the long-run
Just one more hit
So you've been running ads for a while now and there's been some success. Maybe an RoI of 25%.