AdWords is like Gambling

Just one more hit

June 4, 2020 by

When you're starting out with AdWords there's this huge machinery that you're approaching that's built toward taking money out of your wallet. Daily spending limits skewed by algorithms, obtuse structure around bids, and a vague sense of return-on-investment all collaborate to

Only Game in Town

Getting a startup off the ground is hard and any attention is good attention. After being turned down trying to place dozens of articles it can be tempting to just allocate your whole outreach budget to AdWords but in the long-run

Just one more hit

So you've been running ads for a while now and there's been some success. Maybe an RoI of 25%.

Robot Army